La pasión en los genios del arte is the first event organised by Pasión Vitoria/Gasteiz Pasioa, which intends to promote the city Vitoria-Gasteiz, in Spain, as a great place to live the Holy Week with all kinds of cultural and leisure activities to enrich the most important week of Christianity, which has a lot of tradition throughout Europe.
The advertisement for this year's event is a series of posters, printed and digital, to promote the activities that comprise it.
This is the main one, in both Spanish and Basque, which includes all the general information of them all.
They have a common theme: the color red as a symbol of the Passion. This color is actually a gradient of the color that gives the sensation of movement, vitality, and luminosity. Color degradation is a trend in design that is very present at the moment.